SED TV Pricing

With the first SED TV's not expected on the market till the fourth quarter of 2007 it is quite hard to predict at what price point SED displays will first appear at. The only indicators we can go by are the few and far between statements issued by Canon and Toshiba representatives. Most indications are relative to an equivalent size Plasma screen. Though even hazarding a guess at what the price of a 55" Plasma display will be at the back end of 2007 is a feat in itself considering the rate at which Plasma and LCD prices have been falling of late.

"Theoretically, prices for SED can be much lower than plasma"

Yoshihide Fujimoto, CEO of Toshiba's Digital Media Networking Company

Fujii describes the SED TV's picture quality as "having more potential than any other TV panel technology," and expects the pricing to receive "a 10-20% premium over the price of PDP and LCD TVs.

Yoshihide Fujii, Senior Vice President of Toshiba Corp.

South Korea's Samsung Electronics is aiming to get the price of a plasma set down to $20 per inch by 2008. That would mean $1,000 for a 50-inch TV.

Ryohei Takahashi, Merrill Lynch analyst

Pricing still is unclear but is likely to target high-end consumers thirsting for the crispest resolution they can get on a flat-screen. “It’s is going to be a premium price,” he says. “It will be the best thing out there.”

Alejandro Arango, Toshiba spokesman